Privacy Policy

Effective date: October 8, 2026

Go Fish Market Ltd., doing business as Go Fish Co., operates https://gofish-co.com. Go Fish Co NYC Corp receives and evaluates credit applications and extends approved credit. In this Privacy Policy, “Go Fish,” “we,” “us,” and “our” refer to these companies as applicable to the interaction described. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a wholesale inquiry, apply for credit, communicate with us, or otherwise interact with our website and services.

1. Information We Collect

Information submitted through the wholesale inquiry form

We may collect:

• Full name
• Email address
• Telephone number
• Business name and business type
• Business address
• The content of your inquiry or message
• Your optional consent to receive marketing emails and text messages

Information submitted through the credit application

Our credit application is hosted through Cognito Forms. It may collect:

• Legal business name, DBA or trading name, business type, Tax ID or EIN, business address, delivery address, business telephone number, number of seats, expected opening date, date the business started, date of incorporation, and lease or ownership information
• Bookkeeper and buyer names, email addresses, and telephone numbers
• Owner, partner, principal, or corporate-officer names, titles, email addresses, telephone numbers, and Social Security numbers
• Trade-reference company names and telephone numbers
• Bank name, bank-account number, bank contact information, bank telephone number, and bank address
• Requested payment terms
• Confirmation that the information is accurate and authorization for Go Fish Co. to verify it and contact the trade references provided
• Authorized representative’s name, title, signature, and signature date
• Personal guarantor’s name, signature, signature date, and information relating to the personal guaranty

Please provide information about another person only when you are authorized to do so. Do not submit Social Security numbers, bank-account information, or other sensitive information through the general inquiry form, text message, or ordinary email. Use only the designated credit application.

Information collected automatically

When you visit the website, we and our service providers may automatically collect information such as:

• IP address and approximate location derived from it
• Browser, device, and operating-system information
• Referring pages, pages viewed, dates and times of visits, and interactions with the website
• Information used to detect spam, fraud, abuse, or security threats
• Information concerning interactions with our advertisements

We may collect this information through cookies, pixels, scripts, and similar technologies. Our website currently uses or is intended to use services provided by GoHighLevel or LeadConnector, Cognito Forms, Cloudflare, Meta, address-autocomplete providers, and CAPTCHA or bot-protection providers.

The Meta Pixel may allow Meta to receive information about visits and actions on our website for advertising, audience measurement, and campaign reporting. Cloudflare may process device, network, traffic, and security information to deliver, protect, and measure the website. These providers handle information under their own privacy terms.

2. How We Use Information

We may use information to:

• Respond to wholesale inquiries and other requests
• Contact you using the information you provide
• Evaluate and process credit applications
• Verify an applicant’s identity and application information
• Contact trade references identified in a credit application
• Establish, maintain, and service customer and credit accounts
• Communicate about products, availability, orders, deliveries, invoices, payment terms, and customer service
• Send marketing emails or text messages when you have opted in
• Operate, maintain, secure, troubleshoot, and improve the website, forms, communications, and services
• Measure website traffic, advertising performance, and marketing campaigns
• Detect and prevent fraud, misuse, security incidents, and other harmful activity
• Maintain business, financial, tax, and legal records
• Enforce agreements, comply with legal obligations, and protect our rights and the rights of others

Go Fish Market Ltd. may receive and process application information to operate the website and assist with the application process. Go Fish Co NYC Corp receives and evaluates the application, verifies application information, contacts trade references, decides whether to extend credit, and administers approved credit accounts. Under the current process, neither company obtains an outside consumer credit report based on the website credit application. If that practice changes, any legally required notice or authorization will be provided before such a report is obtained.

3. Marketing Emails and Text Messages

Marketing consent is optional. If you check the marketing-consent box, we may send marketing emails and automated or recurring text messages from Go Fish Co., including product updates, availability, offers, and news. Message frequency may vary. Message and data rates may apply for texts. Consent is not a condition of making an inquiry, applying for credit, purchasing products, or receiving services.

You may opt out of marketing text messages at any time by replying STOP or by communicating a clear opt-out request through another reasonable method. You may unsubscribe from marketing emails using the unsubscribe link in an email or by contacting us. We may send a one-time message confirming a text opt-out. Opting out of marketing does not prevent us from contacting you about an active inquiry, application, account, order, invoice, delivery, or requested service when permitted by law.

We do not sell or share telephone numbers or text-message opt-in records with third parties for their own marketing. We may disclose this information to providers that help us operate our email and text-message programs, but only as necessary to provide those services.

4. How We Disclose Information

We may disclose information:

• To website, hosting, CRM, form, communications, address-autocomplete, security, CAPTCHA, analytics, and advertising providers, including GoHighLevel or LeadConnector, Cognito Forms, Cloudflare, and Meta
• Between Go Fish Market Ltd. and Go Fish Co NYC Corp as necessary to receive, evaluate, approve, administer, and enforce a credit application, credit agreement, account, or personal guaranty
• To trade references as necessary to verify information and evaluate a credit application
• To accountants, attorneys, insurers, and other professional advisers supporting our business
• When required by law, legal process, or a government request
• When reasonably necessary to protect rights, safety, property, or prevent fraud, misuse, or security threats
• In connection with a merger, financing, sale, reorganization, or transfer of all or part of our business, subject to appropriate protections
• At your direction or with your consent

We do not sell inquiry or credit-application information for money or provide it to unrelated companies for their own direct marketing. The Meta Pixel may disclose device and website-interaction information to Meta for advertising and measurement. Some privacy laws may refer to that activity as targeted advertising, sharing, or a sale even when no money is exchanged.

5. Cookies, Pixels, and Your Choices

Most browsers allow you to block or delete cookies. Blocking technologies may affect how parts of the website function. You may also use controls offered by Meta and other advertising platforms to manage certain advertising uses of information.

Where required by applicable law and supported by our systems, we will process recognized browser-based opt-out signals. You may also contact us at [email protected] with a privacy or targeted-advertising request.

6. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy. This may include the time needed to respond to inquiries, evaluate credit applications, administer customer and credit relationships, maintain business, tax, accounting, and legal records, resolve disputes, and enforce agreements.

Retention periods vary based on the type and sensitivity of the information, the relationship involved, and applicable legal requirements. We will dispose of sensitive information when it is no longer reasonably needed, subject to legal and recordkeeping obligations.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. We also use service providers to host and process website and form data. No transmission or storage system is completely secure, and we cannot guarantee absolute security.

If you believe information submitted to us has been accessed or used improperly, contact us promptly at [email protected].

8. Your Choices and Privacy Requests

You may ask to access, correct, or delete certain personal information, withdraw a communication preference, or ask a question about our data practices by contacting us. We may need to verify your identity and authority before completing a request. We may retain information where permitted or required by law.

Depending on where you live and whether an applicable privacy law covers our processing, you may have additional rights regarding access, correction, deletion, targeted advertising, or certain disclosures. We will respond to valid requests as required by applicable law.

9. Children’s Privacy

The website and our services are intended for businesses and adults. They are not directed to children under 18, and we do not knowingly collect personal information from children through the website.

10. Third-Party Services and Links

The website may contain links to social-media platforms or other third-party websites and may use embedded third-party services. Their handling of information is governed by their own terms and privacy policies. We are not responsible for third-party services that we do not control.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the effective date above. We will provide additional notice when required by law.

12. Contact Us

For privacy questions or requests, contact:

Credit applications and approved credit are handled by Go Fish Co NYC Corp. Privacy questions about a credit application may also be sent using the contact information above.